Privacy Policy

By accessing or browsing the Website, creating an account, submitting listings, posting feedback, comments, reviews, or using the Website in any other way, You agree to be bound by this Privacy Policy.

1. We may at any time make changes to this Privacy Policy. You may access the Privacy Policy in effect by clicking on the hyperlink on the Website home page.  If You have an account on the Website, We shall notify You by email of any material changes We make to the Privacy Policy.  You may discontinue using the Website if You disagree with any changes We make to the Privacy Policy before they become effective.  By continuing to use the Website after the changes become effective, You agree to be bound by the Privacy Policy with all such changes.
2. The public may be able to access all information You post on the Website. After You post any information on the Website, You may not be able to remove it even after We delete Your account and after You discontinue using the Website.
3. We may collect, use, track, analyze, disclose to third parties, store and retain temporarily or permanently all Your personal, private, and other information connected to Your use of the Website.
4. We do not guarantee that the information We collect from You is 100% secure.
5. We may use third parties’ software, hardware, hosting, network security, communication, and other services in connection with the Website, and We may disclose any information We collect from You to such third parties. We may have no control over third parties and over how and what information they collect and what they do to such information.
6. You shall not post on the Website a social security number, a bank account number, a credit card or debit card number, a driver’s license, passport, or other ID number, a login or password to Your account on the Website or on a third party’s website.
7. We and third parties may use cookies, sessions, web beacons, web bugs, tags, advertising identifiers, and other software to collect and use Your personal, private, and other information.
8. We may contact You using the contact information You post on the Website or otherwise communicate to Us. You may opt-out from receiving some, but all communications, from Us on the ‘Edit Account’ page after You log into Your account on the Website.
9. The Website is intended for general audiences only. If You believe a child under thirteen years old has communicated any personal or private information to Us, You shall notify Us immediately by email at privacy@51st.life

!!! PLEASE KEEP READING !!!

1. DEFINITIONS. As used in this Privacy Policy (the “Privacy Policy”), the following terms have the following meanings

a. “You”, “Your”, and “Yourself” means you, an individual, organization, corporation, or other entity or business that uses the Website in any way, including, but not limited to, accesses, browses, submits listings, posts feedback, comments, reviews, or other information on the Website.

b. “We”, “Us”, “Our”, and “Ourselves” means NewColumbia51.com LLC, a District of Columbia corporation.

c. “Website” means this Internet website: 51st.life.

2. CHANGES TO THE PRIVACY POLICY. We may at any time make changes to the Privacy Policy and determine when such changes become effective and binding between You and Us.  You are bound by the Privacy Policy in effect at the time when You access or browse the Website, create an account, submit listings, post comments, reviews, feedback, or any other information on the Website, or use the Website in any other way. At least once a month, You shall check the Privacy Policy for any changes by clicking on the ‘Privacy Policy’ link.  If You have an account on the Website, We shall notify You by email of any material changes We make to the Privacy Policy.  You shall pay attention to and read all announcements We post on the Website and all emails We send You.  If You continue to use the Website on or after the date when the changes become effective, You accept and agree to be bound by the Privacy Policy with all such changes.

3. PUBLICITY. The public may be able to access all information You post on the Website, including, but not limited to, information in Your account profile, Your first, middle, and last name, Your email addresses, physical addresses, and other contact information, Your avatars, information about Your social profiles, Your listings, feedback, comments, reviews, files, data, documentation, text, graphics, design, compilations, drawings, images, photos, illustrations, videos, animations, audios, trademarks, service marks, trade names, suggestions, ideas, Your reservations and purchases, and other information connected to Your use of the Website.  After You post any information on the Website, You may not be able to remove it from the Website.  We may refuse to remove Your listings, feedback, comments, reviews, and any other information connected to Your use of the Website.  Deletion of Your account does not automatically remove Your listings, feedback, comments, or reviews or other Website users’ feedback, comments, or reviews in connection with Your listings.  We may keep Your feedback, comments, reviews, listings, and other Website users’ feedback, comments, and reviews in connection with Your listings publicly available on the Website temporarily or permanently, after We delete Your account, after You discontinue using the Website, or after termination of the Terms of Service.  Other Website users may be able to continue to post feedback, comments, and reviews in connection with Your listings after the deletion of Your account or after termination of the Terms of Service.  After We delete Your account on the Website, You will not be able to edit or remove Your listings and any other information You post on the Website.

4. INFORMATION WE COLLECT FROM YOU AND WHAT WE DO WITH IT. We may collect all information You submit or post on the Website, communicate to Us by any means of communication, and all other information connected to Your use of the Website, including, but not limited to:

a. Your email addresses, physical addresses, and other contact information. If You choose to open an account on the Website, You shall use Your email address.  You shall include in each of Your listings Your business’ email and physical address.  You may include in Your listings Your business’ phone number and website address.  The email address You use to open and log into Your account on the Website, the physical and email addresses, phone numbers, website addresses, and other contact information You include in Your listings, Your account profile, or otherwise submit or post on the Website become publicly available.  The public, including, but not limited to, businesses listed on the Website, other Website users, and third parties whose software, hardware, hosting, network security, communication, or other service We use, may be able contact You using the information You include in Your listings, Your account profile, or otherwise submit or post on the Website.  If You do not provide Your first and last name on the ‘Edit Account’ page, the part of Your email address You use to log into Your account that precedes the @ symbol will appear next to all feedback, reviews, and comments You post on the Website, and the public may be able to associate it with You, Your listings, and all other information You submit or post on the Website.  We may contact You using the email address You use to open and log into Your account and any other contact information You include in Your listings, Your account profile, or otherwise submit or post on the Website or communicate to Us by any means of communication with any communications, including, but not limited to, offers, promotions, discounts, deals, advertisements, surveys, Website functionalities, security, privacy, Your use of the Website, payments, transactions, and material changes to this Privacy Policy or the Terms of Service.  You may opt out of receiving some, but not all, communications from Us on the ‘Edit Account’ page after You log into Your account on the Website;

b. Passwords You use to log into Your account . You are responsible for remembering Your password and maintaining its confidentiality.  If You forget or loose Your password, or if You believe Your password has become known to a third party, You shall reset it on the Website immediately.  We are not obligated to restore or reset Your password.  You shall not use the password You used in the past as Your new password.  If You believe there has been an unauthorized use of Your account, You shall notify Us immediately by e-mail at privacy@51st.life;

c. Your name. You may post Your name on the Website.  If You choose to post Your name on the ‘Edit Account’ page, Your name may appear next to all feedback, reviews, and comments You post on the Website, and the public may be able to associate it with You, Your listings, and all other information You submit or post on the Website;

d. Your social profiles. We may contact You using the information about Your social profiles.  All social profiles You include in Your ‘Edit Account’ page, Your listings, or otherwise submit or post on the Website become publicly available.  The public, including, but not limited to, businesses listed on the Website, other Website users, and third parties whose software, hardware, hosting, network security, communication, or other services We use, may be able to contact You using the information about Your social profiles.  The public may be able to associate information about Your social profiles with You, Your listings, feedback, reviews, comments, and all other information You submit or post on the Website;

e. Your personal photos and other portrayals of Yourself. You may use Your photos and other portrayals of Yourself as Your avatars and otherwise submit or post such photos and portrayals on the Website.  Personal photos and other portrayals of Yourself You submit or post on the Website become publicly available, and the public may be able to associate Your photos and portrayals of Yourself with You, Your listings, feedback, comments, reviews, and all other information You submit or post on the Website;

f. Your listings, feedback, comments, reviews, and all other information You submit or post on the Website. We may collect all information You submit or post on the Website, including, but not limited to, all information in Your listings, Your feedback, comments, reviews, files, data, documentation, text, graphics, design, compilations, drawings, images, photos, illustrations, videos, animations, audios, trademarks, service marks, trade names, suggestions, and ideas.  We may use software to limit third parties’ ability to copy or download certain information You submit or post on the Website.  We do not guarantee that such software is effective, and We expressly disclaim all warranties, express or implied, as to such software.  We may use software that adds watermarks or other technologies to graphics, design, compilations, drawings, images, photos, illustrations, and other information You submit or post on the Website.  You may not be able to remove such watermarks and other elements used in such technologies from the graphics, design, compilations, drawings, images, photos, illustrations, and other information after You submit or post it on the Website;

g. Communications between You and Us. We may collect all communications between You and Us and all information related to such communications, including, but not limited to:

– emails, chats, letters, faxes, SMS messages;

– the times and dates when such communications take place; and

– delivery and failed delivery notifications, confirmations that You opened or deleted such communications;

h. Communications between You and Third Parties. We may collect all communications between You and third parties that take place on or through the Website and all information connected to such communications; and

i. Your location, transactions, and other information connected to Your Use of the Website. We may collect all information about Your location, transactions, and other information connected to Your use of the Website, including, but not limited to:

– times and dates when You visit the Website;

– Your location when You use the Website;

– Your Internet Protocol addresses (IP addresses);

– Your uniform resource locators (URLs);

– Your browser type and language;

– information about Your computer, mobile device, and other hardware and software You use;

– information about Your Internet and cell phone carriers;

– searches You run on the Website, including, but not limited to, words and expressions You use in Your searches, and the results of Your searches;

– listings and other pages You visit on the Website;

– listings You contact using the Website;

– listings You bookmark or mark as Your favorite on the Website;

– ratings You give businesses listed on the Website;

– Your reservations and purchases; and

– all other information Your computer, mobile device, and other hardware or software You use exchanges with Us.

We may use, track, analyze, disclose to third parties, store, and retain temporarily or permanently, including, but not limited to, after You discontinue using the Website, remove Your information from the Website, and after We delete Your account on the Website, all information We collect from You for different purposes, including, but not limited to:

– further the Website’s functionalities, operations, design, optimization, customization, development, and security;

– fulfill Your requests on the Website and personalize Your experience using the Website;

– market, promote, and advertise the Website to You and third parties;

– provide customer support to You or third parties;

– communicate with You;

– investigate Your and third parties’ complaints and address any wrongdoing; and

– take precautions against liability, comply with the Privacy Policy, the Terms of Service, laws, regulations, legal obligations and requirements, subpoenas, search warrants, and respond to judicial process.

5. SECURITY. We strive to comply with generally accepted industry standards in maintaining the security of the information We collect from You.  We use commercially reasonable methods to keep Your information secure.  However, We do not guarantee that any information We collect from You is 100% secure, including, but not limited to:

– during its transmission among You, Us, and third parties;

– after We receive it; and

– during its backup, storage, or retention.

We may have no control over third parties who may have access to, collect, use, track, analyze, disclose to other third parties, store, and retain Your information, including, but not limited to, other Website users and third parties whose software, hardware, hosting, network security, communication, and other services We use, and over their security and privacy practices.  We do not guarantee that the information such third parties collect from You or from Us is secure.

6. THIRD PARTIES. We may use third parties’ software, hardware, hosting, network security, communication, and other services for various purposes in connection with the Website, including, but not limited to:

a. collect, use, track, analyze, backup, store, retain, transmit, transfer, and communicate all information You submit or post on the Website, communicate to Us by any means of communication, and all other information connected to Your use of the Website;

b. further the Website’s functionalities, operations, design, optimization, customization, development, and security;

c. fulfill Your requests on the Website and personalize Your experience using the Website;

d. facilitate Your reservations and purchases;

e. process payments;

f. market, promote, and advertise the Website to You and third parties;

g. provide customer support to You and third parties;

h. communicate with You and third parties;

i. investigate Your and third parties’ complaints and address any wrongdoing; and

j. take precautions against liability, comply with the Privacy Policy, the Terms of Service, laws, regulations, legal obligations and requirements, subpoenas, search warrants, and respond to judicial process.

We may without notifying You and obtaining Your consent disclose all information We collect from You to third parties whose software, hardware, hosting, network security, communication, or other services We use for the purposes of using their software, hardware, hosting, network security, communication, or other services.

We may or may not have control over third parties, including, but not limited to, other Website users and third parties whose software, hardware, hosting, network security, communication, or other services We use, their privacy and security practices, how such third parties perform their services, how their hardware and software operates, and how and what information such third parties access, collect, track, analyze, disclose to other third parties, store, retain, and how they use such information.

Third parties whose software, hardware, hosting, network security, communication, and other services We use may be able to obtain access to, collect, use, track, analyze, disclose to other third parties, store, and retain temporarily or permanently all information You submit or post on the Website or on such third parties’ websites, communicate to Us or to such third parties by any means of communication, and all other information connected to Your use of the Website and such third parties’ websites and services, including, but not limited to:

a. Your name and date of birth;

b. information in Your account profile on the Website and on such third parties’ websites;

c. Your email addresses, physical addresses, and other contact information;

d. logins and passwords You use to log into Your account on the Website and on such third parties’ websites;

e. information about Your social profiles;

f. Your personal photos and other portrayals of Yourself;

g. information in Your listings, feedback, reviews, comments, files, data, documentation, text, graphics, design, compilations, drawings, images, photos, illustrations, videos, animations, audios, trademarks, service marks, trade names, suggestions and ideas;

h. Your credit card and debit card numbers, expiration dates, security codes, bank account numbers, billing addresses, and payment history;

i. times and dates when You visit the Website and third parties’ websites;

j. Your location when You use the Website and such third parties’ websites;

k. Your Internet Protocol addresses (IP addresses);

l. Your uniform resource locators (URLs);

m. Your browser type and language;

n. information about Your computer, mobile device, and other hardware and software You use;

o. information about Your Internet and cell phone carriers;

p. searches You run on the Website, including, but not limited to, words and expressions You use in Your searches, and the results of Your searches;

q. listings You visit on the Website;

r. listings You contact using the Website;

s. listings You bookmark or mark as Your favorite on the Website;

t. ratings You give businesses listed on the Website;

u. Your reservations and purchases;

v. communications between You and Us, You and third parties, and Us and third parties; and

w. other information Your computer, mobile device, and other hardware or software You use exchanges with Us or with such third parties.

We may at any time, without notifying You and obtaining Your consent, substitute, choose, or add another party  (or parties) as the provider (providers) of software, hardware, hosting, network security, communication, or other services, or We may choose to perform such activities Ourselves.

We may post hyperlinks on the Website or otherwise communicate to You information about third parties’ websites and other services, and We may allow third parties to include in their listings on the Website hyperlinks to their websites and other services or otherwise mention their websites and other services on the Website.  If You access a third party’s website, use third party’s services, purchase third party’s goods, or enter into any other transaction with a third party, including, but not limited to, a third party listed or otherwise mentioned on the Website or in Our communications to You, You do so at Your own discretion and risk.

7. INFORMATION YOU SHALL NOT POST ON THE WEBSITE UNDER ANY CIRCUMSTANCES. You shall not under any circumstances post anywhere on the Website:

a. a social security number;

b. a bank account number;

c. a credit card or debit card number;

d. a driver’s license, passport, or other ID number; or

e. a login or password to an account on the Website or on a third party’s website.

We will never ask or request that You publish any such information on the Website.  If You receive an email, phone call, fax, letter, or other communication claiming that it is from Us or from any person or entity authorized to act on Our behalf and asking or requesting that You provide any such information, You shall not reveal any of the information under any circumstances, and You shall email Us immediately at privacy@51st.life regarding the communication You received.

8. COOKIES. We and third parties whose software, hardware, hosting, network security, communication, or other services We use, may use cookies, sessions, web beacons, web bugs, tags, advertising identifiers, and other software to collect, track, analyze, disclose to third parties, store, and retain Your personal and private information (“Cookies”).  We may store and use Cookies on the Website, and third parties whose software, hardware, hosting, network security, communication, or other services We use may store and use Cookies on their websites.  We and third parties whose software, hardware, hosting, network security, communication, or other services We use may upload and install Cookies into Your browser, computer memory, mobile devices, and other hardware and software You use, send You emails and other communications containing Cookies, and store and install Cookies in other places.

Cookies may pose serious security, privacy, and anonymity risks for You.  Cookies may communicate to Us and third parties Your personal and private information, including, but not limited to:

a. information in Your account on the Website and on third parties’ websites;

b. logins and passwords You use to log into Your account on the Website and on third parties’ websites;

c. Your name and date of birth;

d. Your email addresses, physical addresses, phone numbers, and other contact information;

e. information about Your social profiles;

f. Your credit and debit card numbers, expiration dates, security codes, bank account numbers, billing addresses, and payment history;

g. times and dates when You visit the Website and third parties’ websites;

h. times and dates when You log into Your account on the Website and on third parties’ websites;

i. Your location when You visit the Website and third parties’ websites;

j. Your Internet Protocol addresses (IP addresses);

k. Your uniform resource locators (URLs);

l. searches You run on the Website, including, but not limited to, words and expressions You use in Your searches, and the results of Your searches;

m. listings and other pages You visit on the Website and on third parties’ websites, times, dates, and the length of such visits;

n. listings You contact using the Website;

o. listings You bookmark or mark as Your favorite on the Website;

p. ratings You give businesses on the Website;

q. Your reservations and purchases;

r. Your browser type and language;

s. information about Your computer, mobile device, and other hardware and software You use;

t. information about Your Internet and cell phone carriers; and

u. other information Your computer, mobile device, and other hardware or software You use exchanges with Us or with third parties.

We and third parties whose software, hardware, hosting, network security, communication, or other services We use may use, upload and install into Your browser, computer memory, mobile devices, and other hardware and software You use:

a. Cookies that may remain in Your browser, computer memory, mobile devices, and other hardware and software You use while You are using the Website or third parties’ websites, and usually get deleted from Your browser, computer memory, mobile devices, and other hardware and software You use after You close Your browser (also known as “session cookies,” “in-memory cookies,” or “transient cookies”); and

b. Cookies that may remain in Your browser, computer memory, mobile devices, and other hardware and software You use long after You close Your browser. Such Cookies may collect, store, and transmit to Us and third parties Your personal and private information every time You visit the Website or third parties’ websites or access the information on the Website or on third parties’ websites from another resource and may collect, store, and transmit to Us and third parties information about Your browsing habits and history over an extended period of time (also known as “persistent cookies”).

Some Cookies may be automatically recreated and reactivated in Your browser, computer memory, mobile devices, and other hardware or software You use after they are deleted without notification.

We may use Cookies for different purposes in connection with the Website, including, but not limited to:

a. further the Website’s functionalities, operations, design, optimization, customization, development, and security (for example, We may use Cookies to make sure You log into Your account before You can edit Your account information or post listings on the Website); and

b. fulfill Your requests on the Website and personalize Your experience using the Website (for example, We may use cookies to collect information You enter when You submit a listing on the Website in order to automatically fill out some of the same fields next time you enter Your information to submit a listing; We may use Cookies to collect and store information about searches You run on the Website, listings and other pages You visit on the Website, Your purchases, reservations, and other information connected to Your use of the Website, and We may use the information to display on the Website and otherwise communicate to You listings and other information in connection with the Website that in Our opinion may be of interest to You).

We have no control over Cookies third parties use, how and for what purposes they use Cookies, what information they collect, track, analyze, disclose to other third parties, store, and retain using Cookies, and how they use such information.  If You access another Website user’s or other third party’s website, use its services, purchase its goods or enter into any other transaction with a third party, including, but not limited to, a third party listed or otherwise mentioned on the Website or in Our communications to You, You do so at Your own risk.

We may use Cookies third parties develop, and We may have limited or no control over such Cookies, how they operate, what information they collect, store, and to whom they transmit such information.

Depending on Your browser and other software or hardware You use, You may be able to disable some cookies.  Disabling some cookies may result in the Website not operating properly for You.

9. PROCESSING PAYMENTS. We may use third parties’ software, hardware, network security, communication, and other services to process payments in connection with the Website.  Third parties whose services We use to process payments may be able to collect, use, track, analyze, disclose to other third parties, store, and retain temporarily or permanently Your personal and private information, including, but not limited to, Your name, credit and debit card numbers, expiration dates, security codes, bank account numbers, billing addresses, and payment history.  To make a payment, You may be redirected from the Website to a third party’s website.  Before making a payment through a third party, You shall read carefully the third party’s terms of service, privacy policy, and other terms and assess the quality and security of the third party’s services.  If You disagree with any of the third party’s terms or if You are not fully satisfied or unsure regarding the third party’s privacy or security practices, You shall not use any of the third party’s services to process Your payments.

10. COMMUNICATIONS BETWEEN YOU AND US. We may contact You using the email address You use to log into Your account on the Website and other contact information You submit or post on the Website or communicate to Us by any means of communication in connection with the Website, including, but not limited to, offers, promotions, discounts, deals, advertisements, surveys, Website functionalities, security, privacy, Your use of the Website, payments, transactions, and material changes to the Privacy Policy or the Terms of Service. You may opt out of some, but not all, communications from Us on the ‘Edit Account’ page after You log into Your account on the Website.  You shall make sure the email service You use does not consider communications from Us spam.  If We delete Your account on the Website, either at Your request or at Our discretion, We may at any time terminate communications to You, including, but not limited to, communications regarding security, privacy, and material changes to the Privacy Policy or the Terms of Service.

We may at any time, at Our sole discretion, without notifying You, obtaining Your consent, and without refunding or compensating You in any way, disclose all communications between You and Us to third parties, including, but not limited to, government officials, agencies, and private parties, to take precautions against liability, comply with the Privacy Policy, the Terms of Service, laws, regulations, legal obligations and requirements, subpoenas, search warrants, and respond to judicial process.

11. WHAT HAPPENS TO YOUR INFORMATION AFTER WE DELETE YOUR ACCOUNT. After We delete Your account on the Website, You will not be able to log into Your account, edit, or delete Your listings or any other information You have already posted on the Website. Neither termination of the Terms of Service nor deletion of Your account automatically removes Your feedback, comments, reviews, listings, other Website users’ feedback, comments, or reviews in connection with Your listings, You, or Your businesses.  If We delete Your account on the Website, We may remove from the Website Your feedback, reviews, and comments regarding other Website users’ listings.  We may keep publicly available on the Website temporarily or permanently, including, but not limited to, after We delete Your account on the Website, after You discontinue using the Website, and after termination of the Terms of Service, Your feedback, reviews, comments, listings, other Website users’ feedback, comments, and reviews in connection with Your listings, You, or Your businesses.  We may post a notice on the webpages with Your listings informing the public that Your account has been deleted and the information in Your listings may not be up to date.  Other Website users may be able to post feedback, comments, and reviews on the Website in connection with Your listings, You, and Your businesses at any time, including, but not limited to, after We delete Your account on the Website and after termination of the Terms of Service.  After We delete Your account on the Website, the public may be able to access, copy, download, and save all information You submit or post on the Website before We delete Your account.

Deletion of Your account on the Website does not remove Your information from any third party’s databases.  After We delete Your account, We may use, track, analyze, disclose to third parties, store and retain temporarily or permanently all information We collect from You before We delete Your account.  After We delete Your account on the Website, third parties may be able to continue to collect, use, track, analyze, disclose to other third parties, store and retain temporarily or permanently all information they collect from You before and after We delete Your account on the Website.

12. CHILDREN. The Website is intended for general audiences only. The Website is not directed to children under thirteen years old.  We do not knowingly collect, use, or disclose personal or private information from a child or about a child under thirteen years old.  You shall notify Us immediately by email at privacy@51st.life if You believe a child under thirteen years old opened an account on the Website or otherwise communicated to Us any personal or private information directly or through another person, website or service, including, but not limited to:

– first and last name;

– an email address, screen or user name that functions as online contact information, or other online contact information;

– home or other physical address;

– telephone number;

– Social Security number;

– a persistent identifier that can be used to recognize a user over time and across different websites or online services (for example, a cookie number, an IP address, a processor or device serial number, or a unique device identifier);

– a photograph, video, or audio file containing the child’s image or voice;

– geolocation information; or

– other information concerning the child or the parents of that child.

TERMS OF SERVICE